SAN FRANCISCO, Feb. 1, 2018 — Metromile, the leader in pay-per-mile car insurance in the U.S., launched its first-ever Super Bowl spot targeting low-mileage drivers in the Pacific Northwest. The ad, “Dear Washington,” will air during the last time slot before the Super Bowl LII halftime show.
Metromile is the obvious choice for the 60 percent of Seattle commuters who choose public or sustainable transportation to get downtown, instead of driving. The pay-per-mile model is designed to meet the needs of low mileage drivers, no matter how they drive.
“We’ve proven the pay-per-mile insurance model offers sizeable savings to low mileage drivers and we’re excited to continue building that momentum with a big spotlight in the big game,” said James Moorhead, COO for Metromile.
Developed in-house by Metromile’s creative and marketing teams, the 60-second television commercial showcases the pay-per-mile model as the best way for low mileage drivers to get full coverage car insurance at a fraction of the price. As part of a larger regional push, the brand has also committed to running “Dear Portland,” an alternative version of the spot, in the Portland, Ore. TV market. To see all of Metromile’s potential Super Bowl advertisements, visit the brand’s YouTube channel.
The brand highlighted their local advertising efforts this week with an open-letter that petitioned national and regional media to include localized Super Bowl advertisements in their annual ad rankings.
Metromile’s pay-per-mile car insurance saves low mileage drivers $500 on average each year. In addition, Metromile’s smart driving app and in-car telematics device gives customers visibility into their car’s general health and usage, as well as pinpoints their car’s exact location via the vehicle locator, and helps customers avoid parking tickets with the app’s street sweeping alerts (in select cities). Metromile’s pay-per-mile insurance is currently available in seven states, including Calif., Ill., N.J., Ore., Pa., Va., and Wash., and the company is focused on offering pay-per-mile insurance nationwide.