An Open Letter to Super Bowl Ad Rankings

Dear National Media,

We’re Metromile, America’s leading pay-per-mile car insurance company.

We want to talk about something really important to most Americans — Super Bowl commercials.

After 29 years of ranking Super Bowl ads, we believe it’s time for the National media to recognize ALL commercials airing during the big game, no matter if they are national or local.

Since we don’t have $5,000,000,000 to spend on a 30-second national ad spot, we’re running our spot in Portland, OR – the birthplace of pay-per-mile car insurance and home to our first customer. Our pay-per-mile model is revolutionizing the insurance industry by offering affordable car insurance, transparent pricing based on the miles driven, data to optimize car use, and instant access to detailed vehicle diagnostics. We’re making car insurance easier and more accessible than ever before.

Here’s our ask: Create a “Local Ad Ranking” and conduct Super Bowl ranking surveys for all the local-level ads. Leverage social media and local newspapers under each of your networks. Build some buzz with local advertisers across the country. Everybody wins.

To get you started, we wanted to share “Dear Portland,” our 60 second spot that’s scheduled to run in the last spot before halftime.

We’d be happy to answer any questions you have about our ad or Metromile. Just let us know and we’ll set it up.

Thank you so much for your time and consideration.

– Your Friends at Metromile